Jordan Brand is well-known for its stunning exclusive sneakers, which are made for associated athletes, colleges, and even close collaborators. While there have been many colourways and styles made over the last five years (2020-2025), here are a few of our favourites.
Eminem x Air Jordan 3 “Super Bowl”
Over the years, Eminem has rocked several exclusive Jordan sneakers, including a distinctive take on the “Fire Red” Air Jordan 3 colourway. The design, which was worn during the 2022 Super Bowl LVI halftime show, boasts white leather uppers, red accents, and grey elephant print details. But most notably it features reverse “E” logos, Slim Shady name tags, and an embroidered Jason Mask that pays tribute to the rapper’s career. Learn more about the Eminem x Air Jordan 3 “Super Bowl”.
Air Jordan 3 “RTNA”
The thin RTNA coating on Jordan Brand’s innovative Air Jordan 3 RTNA design gives the sneakers an iridescent look that’s also eco-friendly. Other environmentally friendly features for the shoes include recycled cork insoles and Nike’s Grind technology for the outsole. Learn more about the Air Jordan 3 “RTNA”.
“Howard University” Air Jordan 4 PE
Howard University’s 2025 PE sneakers have a unique upper made of navy plush suede and textured stingray leather. The pair also boasts metallic gold branding and shimmering diamonds inspired by the WNBA athlete’s AJ 4 “First Class” PE from 2024. Ultimately, it’s the school’s signature colours that give the design that extra edge. Learn more about the “Howard University” Air Jordan 4 PE.
“UNC” Air Jordan 9 PE
Michael Jordan’s association with the University of North Carolina ensures that its athletes receive superior PE products, such as the Air Jordan 9 UNC design from 2024. The stunning sneakers have white leather uppers, University Blue patent leather and navy blue embellishments that perfectly represent the institution. Learn more about the “UNC” Air Jordan 9 PE.
“Michigan” Air Jordan 12 PE
The “Michigan” Air Jordan 12 PE is a celebration in sneaker form. Presented to Michigan Wolverines athletes and faculty members in 2024, the design is a tribute to the team’s first CFP National Championship since 1997. The sneakers feature blue pebbled leather uppers, suede mudguards, yellow branding, and golden hardware, with references to the team’s 15-0 record and “1000 wins” tucked behind the tongue. Learn more about the “Michigan” Air Jordan 12 PE.
“Mustang” Air Jordan 14 Pack
Jordan Brand athlete Jayson Tatum’s 2022 Air Jordan 14 PEs were inspired by his modified 1966 Ford Mustang. The design was created in two colourways, black and red, and it has soft suede uppers, quilted leather panels, chrome piping, and distinctive Mustang-inspired badges. Learn more about the “Mustang” Air Jordan 14 PE.
