If you blinked during Super Bowl LX on Sunday, you missed it. Not a touchdown. Not a halftime cameo. A sneaker. J Balvin pulled up in a never-before-seen Jordan Brand x Air Jordan 4.
Balvin kept the fit tight: a black Latino Gang leather jacket up top. Clean. Then your eyes dropped to the shoes and suddenly it looked like someone spilled a box of highlighters. Brown base. Pastel pink mudguard. Hits of green, blue, yellow, red and black. If you’ve followed his previous Nike and Air Jordan link-ups, you know he doesn’t do quiet.
This isn’t his first AJ4 flex either. Back in December 2025, he gifted DJ Khaled an unreleased Air Jordan 4 with a black leather base. That pair felt controlled. The Super Bowl version? Total remix. Brown dominates, pink cuts through, and the panel placement feels rearranged enough to make longtime AJ4 purists squint at their screens. It’s like someone shuffled the design blueprint and said, “Run it.”
Then there’s the midsole. Pre-distressed. Marble-like detailing. And yes, a mini Swoosh on an Air Jordan 4. If you know the model’s panel map, you know that’s not standard issue. Add in classic Nike Air branding and this clearly isn’t some custom job whipped up for a Sunday stunt.
Now the plot thickens. Early whispers point to a style code of IW2872-700 with a Lemonade/Lemonade color listing. That sounds nothing like the rainbow pair Balvin wore. Which raises the obvious theory: are these multicolor versions friends-and-family exclusives while the actual retail pair remains under wraps?
What we do know: a J Balvin x Air Jordan 4 OG is scheduled for Jordan Brand’s Fall 2026 launch window at a reported $225. So if you’re already budgeting, start now. Because if history says anything, these won’t sit.
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