Bronny James (the son of basketball legend LeBron James) just stepped into the spotlight onto the shiny basketball court with a bold pink Nike LeBron Witness 9, a fresh new personal logo, and, of course, plenty of opinions from basketball fans trailing right behind him.
Everyone on social media has strong opinions about the Los Angeles Lakers guard’s bright pink sneaker and the Nike logo that comes along with it. “Has anyone else that has averaged 1.9 points a game, gotten their own logo?,” asked one X user named @IamVinnyG. “They making the Bench James 1’s,” joked @L_ALL_DAY100, attacking Bronny’s time on the court recently. Another user, @OnlyCharizard, questioned whether signing off his logo to Nike was a good idea: “The smart move would been for him to trademark all of his branding himself and then license it to Nike.”
Look closely, and it’s basically an Old English-style lowercase “b” with a white-on-black No. 9 at the center. According to new reports online, Nike has trademarked the logo design (yes that B and 9) and, this week, they dropped the Nike LeBron Witness 9 “Bronny James” on Nike.com for $115.
Will anyone buy it?
But before you get too excited, this isn’t actually an official signature sneaker… at least for now. It’s actually just a player-exclusive colorway of the Witness 9 dedicated to him. But, yes, Nike definitely put this out to test the waters and get attention on him.
The PE Bronny James’ Pink LeBron Witness 9 has a Desert Pink and Pink Rise upper, with Black and white reverse Swooshes across the sneaker. Bronny’s name is stitched across the toe box in the same Old English-style as his logo, while LeBron’s logo sits on the tongue. You can find the controversial new “b/9” logo on the heel of the sneaker.
But it’s not just all about the looks for Nike. They’ve actually put the work in on the design. It has some pretty cool tech too, including a full-length ReactX midsole, a synthetic upper and a durable rubber outsole to grip the floor.
Bronny has a long way to go to catch up to his dad in terms of sneakers, that’s for sure. But he also has a long way to catch up with his dad’s game numbers, too. Bronny’s G League numbers with the South Bay Lakers in 2025-26 sit at 9.5 points in 30.9 minutes, a huge dip from his rookie year.
But Nike knows what they’re doing. He might not be a legend just yet, but he could become one. If he becomes anything remotely close to Lebron James Sr, he’ll be selling Nike sneakers for years to come.
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